During my time as a Graphic Designer at Crisp & Green, I had the unique opportunity to contribute to a nationwide restaurant franchise dedicated to promoting a healthy lifestyle through exceptional food and service. Crisp & Green’s commitment to nourishing not just bodies but also the community was truly inspiring, and my role played a vital part in bringing this mission to life through visual design.As the sole graphic designer for the majority of my tenure, I was responsible for a diverse array of design projects that spanned various mediums and platforms. My work included designing billboards and stadium banner videos that captured the vibrant, energetic spirit of Crisp & Green. These large-scale visuals were pivotal in communicating the brand’s essence to a broad audience, making a lasting impression wherever they were displayed.I also created merchandise that complemented the brand’s ethos, ensuring that each item resonated with our commitment to quality and wellness. From conceptualizing designs to overseeing the production, my role was integral in expanding Crisp & Green’s brand presence beyond the restaurant walls.In addition to these high-profile projects, I designed collateral for store openings, ensuring that each new location launched with a cohesive and inviting visual identity. This included everything from grand opening materials to in-store signage, all meticulously crafted to enhance the customer experience and align with Crisp & Green’s high standards of hospitality.

Collaboration was a key aspect of my role. I worked closely with the marketing team and external agencies to ensure that all design elements were in harmony with the overall brand strategy. This collaborative approach not only refined our visual communications but also allowed me to stay aligned with the brand’s core beliefs and goals.Supporting the design needs of franchise partners was another critical component of my role. Each franchisee’s unique requirements were addressed with tailored design solutions, ensuring consistency across the brand while accommodating individual needs.Being the sole designer meant that I was involved in every aspect of the design process, from initial brainstorming sessions to final executions. While this responsibility was undoubtedly demanding, it was also incredibly rewarding. I loved every challenging and exhausting minute of it, finding great satisfaction in seeing my designs come to life and contribute to the brand’s success.Overall, my experience at Crisp & Green was marked by a deep engagement with the brand’s mission and values. My role allowed me to not only enhance the visual identity of a growing franchise but also to contribute to a movement that embodies a holistic approach to healthy living.